While LinkedIn is among the most widely used social media platforms for professional networking and recruiting, there are other options that can help you find top talent. A diverse social media strategy will increase your candidate pool and optimize your chances of finding a qualified applicant in less time.
One of the biggest mistakes an organization can make is limiting its candidate search to one social media platform. More often than not, this platform tends to be LinkedIn. Facebook, Twitter and Instagram are often thought of as sites for personal, as opposed to professional, use. With the increase use of all social media platforms for recruiting, lets take a look at how each of these sites can help to boost your employer brand and bring in new talent.
Instagram: Current employees can tell the story of what it is like to work for your company. There is no better way to communicate the culture of your organization than through someone who lives it every day. Their stories are authentic and relatable, making them a perfect source for candidates who want to understand what it is like to work for your company. Conveying a positive culture will keep your company in the forethought of job seekers.
Facebook – With 2 billion monthly active users, Facebook is a great place to find passive candidates. It is also a very cost-effective place to recruit. Using ¨Jobs” on Facebook, which is a job posting and application service geared towards small businesses, companies can post job openings, manage applications and schedule interviews without ever leaving the website. This platform is probably one of the most underutilized for recruiting because of its reputation for use of people’s nonprofessional lives.
Twitter – Allowing for a more personal approach to recruiting, Twitter allows you to get to know more than just the skills and experience of a potential candidate. Looking through previous tweets can give you a snapshot of the person, including their interests and whether or not they would be a good cultural fit for your organization. Twitter also eliminates the obstacle of email acceptance. If you find someone on Twitter that has relevant talent, you can simply reach out to them. Keep in mind, personalizing your tweets and referencing information from their profile is mre likely to get you a response.
Implementing a strategic social media recruiting plan, can put your organization ahead of the rest. Be sure not to limit yourself to one platform. Take advantage of the strengths each platform has to offer and you will find that acquiring quality talent will become faster and more cost effective.